Peter Mandelson goes virtual
Labour have created a virtual Peter Mandelson which will be used to convince computer geeks to vote for them.
The realistic looking Second Life avatar appeared to help launch a new independent Labour website, LabourList.org where lefties can gather to discuss ideas.
Writing on the site Mandelson said: "The Labour party itself is now moving to the forefront of new media and online campaigning. I am glad to be a part of that, even if it is with my tongue in my virtual cheek."
Unlike many users of Second Life - who often create themselves 10ft tall and with wings, Mandelson seems to have gone for a more realistic avatar ... except for the shade of his hair.
It is thought Mandy will use the digital character - complete with a sharp suit and a designer tie - to lead an online campaign against the Conservatives.
Unfortunately the username 'The Dark One' has already been taken.
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