Advertising billboards bleed in the rain
Road safety bosses in New Zealand have installed bleeding billboards to encourage motorists to drive safely during the rainy season.The posters - featuring images of children - have built-in moisture sensors which pump out a red liquid when it starts to rain.
Designers say this makes it look like the children have been in a road accident and have blood coming from their eyebrows, nose and ears.
It is hoped that the striking image will promote safe driving in the seasonal wet conditions ... not scare drivers into crashing.
A spokesperson for Paparuka District Council, who installed the billboards said: "These billboards convey a pertinent message as we head into a change of season.
"The weather will affect conditions of the road and we are urging all drivers to take more care and watch your following distances."
LINKS
Papakura District Council
"The weather will affect conditions of the road and we are urging all drivers to take more care and watch your following distances."
LINKS
Papakura District Council
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