Heinz tomato ketchup gets packaging makeover
Ketchup bosses have revealed their replacement for the humble vacuum-sealed sachet.Heinz say their new 'Dip & Squeeze' packaging is a revolution for fast-food lovers because they can now dip on the go.
Users choose whether to rip the end off the plastic pack and squeeze it out like a traditional sachet, or peel back the lid for dipping.
And in good news for those of you who used to grab a handful of ketchup sachets, the new design also holds three times as much.
Heinz are said to have been working on the new packaging for years… and dipped countless chips in the process.
A spokesperson for Heinz said: "For more than a century, product and packaging innovation based on a thorough understanding of what consumers want has been a critical part of the great success of Heinz Ketchup."LINKS
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