The bra for your derriere

A new product promising to do for bottoms what the Wonderbra did for breasts is to go on sale in the UK.

The butt bra - created by psychologist Dr. Karin Hart - is said to provide a shapely backside by raising the derriere with a supportive structure.

The basic structure of the device is a waist/hip band with two strategically placed adjustable leg loops that encircle the buttocks.

Inventor Dr Hart said: "Breasts have had the benefit of brassieres for over one hundred years. Sadly, the derriere has had no equivalent.

"This is surprising since today everyone wants better sculpted curves and a rounded up rear view can be quite a personal asset."