Dixons says it's 'The last place you want to go'
An electrical retailer has revealed an unintentionally funny slogan on their website -- suggesting you may want to shop elsewhere. Dixons have launched the slogan "Dixons: The last place you want to go" which may not convey exactly the meaning they intended.
At first it was thought their website may have been hacked, but bosses confirmed it was planned and was meant to suggest you could find everything you could need, not that Dixons is a last resort.
After a brief moment of mocking online this morning, the high-street turned online store pulled the slogan from the site… but it remains true for many people.
A spokesperson for Dixons said it had been used as part of a "tongue in cheek" advert.
"As part of that campaign the ad was featured on the home page, but the ad was taken off yesterday and without it the strapline lost its context. The strapline has now been removed from the site."
LINKS
Dixons
"As part of that campaign the ad was featured on the home page, but the ad was taken off yesterday and without it the strapline lost its context. The strapline has now been removed from the site."
LINKS
Dixons
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