Many city cyclists struggle to get themselves noticed as they do battle with cars, buses and lorries. But not any more, meet the Hornster ... a bicycle equipped with a horn that is louder than Concorde.

At close quarters the Hornster bicycle emits 178 decibels; a level of sound so powerful that if used in anger it could deafen any motorist who veered too close.
 
The Hornster bicycle was developed by the Environmental Transport Association (ETA) to highlight the dangers that cyclists face on city roads. Trucks are involved in over half of cyclist fatalities that occur in London.

The triple air horn fitted to the bicycle is an Airchime KH3A from an American locomotive, which has been adapted to run off a scuba diving cylinder. 

Eating competition normally include things like hot dogs or burgers, but a competitive eater in Russia has just won the world's first caviar speed eating contest.

49-year-old Alexander Lavrov munched his way through £3,000 worth of luxury black caviar in just 86 seconds and was the first person to finish their 500 grams of the delicacy.

His prize for munching his way through the expensive fish eggs, 10,000 rubles (£215) -- and even more caviar to take home.

The promotional event was held by a Moscow restaurant called Apartment which is said to have spent two million rubles on the contest.

Taking inspiration from Willy Wonka, Heston Blumenthal and Damien Hirst the people charged with advertising Jaffa Cakes have created a lick-able lift.

The elevator in a London office block on Great Portland Street was covered with artwork featuring 1,325 lick-able Jaffa Cakes on the walls to give city workers a treat.

The bizarre campaign took food technicians and artists four weeks to plan and is said to have been enjoyed by the 800 staff who work in the building.

Philippa Tilley from McVitie’s Jaffa Cakes, said: "We are all about bringing a bit more fun to life and this was the perfect way to get a little joy straight to stressed out office workers. 

Machines might not be capable of emotions (yet) but that doesn't mean they don't like hug -- this one will even give you a free Coke for a wide-armed squeeze.

The hug for Coke vending machines have been installed across Singapore as part of an 'Open Happiness' campaign.

They feature the words "Hug Me" on the front in the traditional Coca Cola font and when a user squeezes them from both sides they spring into action, delivering an -cold Coca-cola can.

A spokesperson for the stunt said: "The Coca-Cola Hug Machine is a simple idea to spread some happiness. Our strategy is to deliver doses of happiness in an unexpected."

If you are anything like us, being chased around an abandoned shopping centre by an army of zombies might not sound like your ideal way of spending an afternoon.

But following on from a 'Zombie Boot Camp' which taught zombie-survival skills, it's the latest zombie experience day which has just launched in the UK.

'Zombie Shopping Mall' takes place in a disused and condemned Reading shopping mall where participants shoot zombies in a series of video game-style missions.
 
Participants are put through an intense training regime with a police firearms squad before trying their luck with the undead.

A theme park has hired an real-life Inuit family to help them test a new 4-D cinema which will be showing Ice Age The 4D Experience.

Bosses at Alton Towers decided that the only way to test their screen (which will feature icy conditions) was to fly in a family from Nunavut, located in northern Canada, to test the effects.

So the Inuit family -- who spent the winter months in sub-zero temperatures of up to -30°C -- made the 96-hour trip to Staffordshire to watch the 3D footage which is brought to life with a variety of special effects designed to chill the audience.

Katherine Duckworth from Alton Towers Resort commented, “We’re thrilled the Inuit family has agreed to trial the new attraction for us. 

The Uffington White Horse is a prehistoric hill figure said to date back some 3,000 years, the jockey on his back… that's an altogether more modern marketing stunt.

Sightseers to the Oxfordshire hill carving, were this morning were left gobsmacked when they noticed monument had mysteriously acquired a jockey!

Mischievous betting firm Paddy Power had added the lightweight canvas rider to celebrate next week’s Cheltenham Festival.

The covert installation took place over a six hour period under the cover of darkness on Wednesday night and Thursday morning just days ahead of this year’s Cheltenham Festival.

Visitors to a shopping centre in London got a fright yesterday, when the doors to a lift opened and they were confronted with a collapsed floor and gaping lift shaft.

Luckily however, the shocked shoppers were never really in danger -- an artist had been hired to create the 3D illusion to promote the launch of a new ride at a theme park.

Bosses from Alton Towers had set-up the stunt to test the nerves of the public and see how they responded… and to plug their Nemesis Sub-Terra ride which opens on March 24.

One shopper said: "A deep, dark lift shaft is not what you expect to see on your average trip to the shops! It gave me a bit of a fright, but I quickly realised the joke was on me! I then had a laugh watching other people’s reactions a they walked past."

The Musee d'Orsay in Paris, France contains artworks by the likes of Monet, Renoir, Gauguin and Van Gogh… but you'd be forgiven for not noticing them in this video.

That's because this video shows the moment fashion chain Etam pulled a marketing stunt by sending lingerie-clad women there to parade around.

Footage shows the women drop their coats in the middle of the busy gallery and then run towards the exit as bemused art-lovers watch on.

And while one or two men seem to have enjoyed the impromptu striptease, Musee d'Orsay less so -- their lawyers are making a formal complaint to Etam.

While we don't like to be impressed by adverts, sometimes we can't help it. And given our fondness for funny CCTV footage this was always going to be one of those times.

Now we don't want to spoil it too much for you, but the plot of the viral LG advert is that a smart crook almost pulls of an amazing theft from an electronics store.

So far more than 1.5 million people have watched his daring crime on Youtube and most have been impressed, if not by the crime but by the advert.