A US tourism group had been forced to change its logo and name after becoming the butt of internet jokes.

Wisconsin Tourism Federation will now be know as Tourism Federation of Wisconsin in a bid to stop people making WTF (What The F**k) jokes about it.

The organisation seemed quite happy with it's name - which it's had since 1979 - until last year when several blogs picked up on it and the logo. Some commenters also joked that WTF was probably the first thing uttered by tourists who had arrived in the midwestern state.

Other organisations with a WTF acronym include the World Taekwondo Federation… but you have to be braver to make jokes about them.