T-shirts which hold in your belly and even give the appearance of a toned torso have been revealed, to the joy of slobs everywhere.

The "Ript Fusion" tee is said to shave inches off your stomach by using a patent pending design and a dual layer of fabric.

Makers claim that using technology developed for athletic wear it can make you look slimmer by compacting the abdomen and back, creating a flatter silhouette.

"Men today care about their appearance and their health, but are unwilling to compromise comfort," said a spokesperson for the company.

She didn't mention that men also care about beer, food and sitting on the sofa watching sports.