Coca Cola HBC, the bottling branch of the soft drink giant, in partnership with ALL.ART, will use the Solana blockchain to verify employees’ internal training certificates.

Coca Cola HBC with ALL.ART uses Solana Blockchain to verify employee certificates

Coca Cola HBCthe bottling branch of the soft drinks giant, has partnered with the Solana Blockchain-based project by ALL.ARTto emit verified internal training certificates of its employees.

“ALL.ART has launched a Solana-enabled solution with Coca-Cola HBC to issue Digital Academy certificates. We are introducing on-chain credentials, leveraging high-quality digitally signed metadata to connect new digital objects on-chain.”

Practically, employees who obtain qualifications of the training program Coca-Cola Digital Academy, will receive new NFTs on Solana.

Together with ALL.ART, therefore, Coca Cola HBC stores qualifications on the blockchainguaranteeing their authenticity and immutability, thus combating any manipulation, falsification or alteration.

Coca Cola HBC and the new certificates for employees verified on the Solana Blockchain

The Solana blockchain and the ALL.ART project will therefore be used to bring security to the certificates of the Coca-Cola Digital Academy program.

About that, Milan TopolicTechnology Innovation Manager at Coca-Cola HBC, said:

“The ability to issue verifiable blockchain-based certificates has significantly increased the value and recognition of our Digital Academy training programs”

Also Vitomir Jevremovicfounder of ALL.ART commented on the new partnership on X:

“We are excited to announce our collaboration with Coca-Cola HBC to bring digital certificates to the chain. The time has come to use blockchain to issue digitally signed and verified certificates. It will change the way we store and collect all our digital and real-world assets.”

Not only that, Jevremovic also underlined the role of metadata, stating that high quality and digital signature are key to integrating new types of digital objects onto the blockchain.

The crypto bull run and the price of AART

The new news of the partnership with Coca Cola HBC arrives along with the general crypto bull runcon Bitcoin (BTC) which in the last 24 hours has shot up to $63,730.

At the time of writing, BTC price 62.750$while his market cap is 1,230 billion dollars.

The entire crypto market is, at the moment, mostly colored green. But All.Art Protocol (AART) has surpassed the performance of the main cryptocurrencieswith the price pump of the last 24 hours almost +80%. At the time of writing, AART is worth $0.0025, compared to $0.0013 yesterday.

Returning to Coca Cola HBC and ALL.ART, today is not the first time that the soft drink giant’s brand or its affiliates have used blockchain. Last October, in fact, Coca Cola has become a company also affiliated with the Loyalty+ loyalty program launched by Insomnia Labs.

This is an initiative aimed at maximizing the brand community’s involvement, through digital loyalty campaigns that integrate gamification elements, allowing users to redeem rewards.


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