US President Joe Biden’s campaign is embarking on a mission to build connections with Gen Z through TikTok, facing significant criticism and challenges.

With obstacles ranging from controversies over US support for Israel to Biden’s intention to ban the Chinese-origin app, the initiative seeks to win over tens of millions of younger voters on a platform where results are difficult to measure.

According to a report from Folha de S. Pauloat 81 years old, Biden joined the Chinese platform last month, in an attempt to dialogue with voters under 30, a challenging group for his administration to win over.

However, feedback from the platform, with more than 150 million users in the US, raises a number of sensitive questions surrounding the president’s attempted electoral engagement.

TikTok, becoming a dominant source of news and political discussions, is used by 56% of American adults between the ages of 18 and 34.

Since joining the platform, Biden’s campaign has posted dozens of videos for less than 300,000 followers accumulated by the president.

However, he faces sarcastic comments and criticism on a range of issues, from the president’s age to his foreign policy.

One of the main barriers is the president’s own position in relation to TikTok. Biden has already expressed that he sees the platform as a threat to national security, aligning himself with legislation that aims to force TikTok to cut ties with its Chinese parent company, ByteDance, or risk being banned in the US.

This stance, which has angered even his most ardent young supporters, reflects a political dilemma central to his attempt to reach Gen Z.

The campaign’s videos often face backlash, with users taking the opportunity to criticize government policies, such as support for Israel during the offensive against Gaza.

The presence of war images and videos on the platform intensifies discussions, leading some users to express disillusionment with Biden and distrust in the effectiveness of his administration.


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