Netflix follows in Disney’s footsteps and launches retail centers in the US to sell merchandise from its most popular shows in 2025
In the Korean-language Netflix megahit Squid Gamepeople in debt participate in a deadly competition – lying, cheating and killing each other for a cash prize that could change their lives.
How is the streaming giant promoting the second season of such an anti-capitalist show? Selling merchandise, of course.
Retailers and brands including Puma, Johnnie Walker and shoe maker Crocs hope interest in the show will boost sales of products based on the ultra-violent, dystopian series.
On December 4, Puma announced a line of green tracksuits similar to those worn by the characters on screen, along with sneakers and other clothing inspired by the series. The German retailer was responsible for creating the royal costumes for the show.
“We saw an opportunity to be more than just a partner in creating products for consumers, and to be able to be at the show and be part of this cultural moment,” said Puma spokesperson Alberto Turincio. “Everyone knows what it is Squid Game. The fandom was just insane.”
Puma is just one of several global retailers and brands that are partnering with Netflix to create merchandise inspired by its shows and films.
With information from South China Morning Post*
Source: https://www.ocafezinho.com/2024/12/06/netflix-transforma-squid-game-em-maquina-de-lucro/
