The Brazilian bank ‘Nubank’ has added four new crypto coins to its platform: Cardano (ADA), Near Protocol (Near), Cosmos (Atom) and Algorand (Algo). With this, the now 100 million customers in Brazil can now choose from a total of 20 coins via Nurbank Cripto.
It is striking that this step comes from a company in which Warren Buffett’s Berkshire Hathaway has an interest. Buffett, who usually keeps a distance from crypto, invested $ 1.5 billion in Nubank through his fund between 2021 and 2024, with which his interest grew to 0.4 percent.
Hefty growth figures and smart timing
Nubank’s turnover grew from $ 245 million in early 2021 to almost $ 3 billion at the end of 2024. That is an increase of 1124 percent in less than four years. With this growth, the company seems to be getting a strong foot on the ground not only in Fintech, but also in Crypto.
The timing is not coincidental. In 2024, Brazil introduced the crypto-trading volumes in Latin America, with $ 6 billion in transactions. Stablecoins are still dominant, good for 90 percent of all transactions, but there seems to be room for a broader selection of cryptocurrencies.
The Brazilian market is more attractive than ever. With an estimated GDP of $ 5.4 trillion in 2024, the country is the economic engine of Latin America. International players such as Binance and Revolut have also seen this potential. In January 2025, Binance was the first crypto fair to obtain a broker permit in Brazil, while Revolut also entered the market.
At the same time, there are political movements that can further stimulate the crypto ecosystem. For example, Brazilian legislators are currently discussing plans to make salary payments in Bitcoin (BTC) possible. If that becomes reality, that could give an important boost to the regular use of crypto.
Nubank is aiming for the wide audience
With the addition of ADA, Near, Atom and Algo, Nubank is expanding its offer with four popular altcoins that have had a loyal supporter within the cryptowereld for some time. These coins together represent a market value of $ 34.6 billion and offer users alternatives to established names such as Bitcoin and Ethereum (ETH).
Previously, Nubank was already experimenting with loyalty stick on the Polygon network, but that project was stopped in 2024. The current strategy seems clearer: fewer experiments, more established coins with proven supporters.
With this expansion, Nubent strengthens its position as the largest crypto provider within the Brazilian banking sector. The combination of rapid technological adoption, a huge customer base and growing institutional interest makes clear: crypto in Brazil is no longer a niche, but a mainstream reality.
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Source: https://newsbit.nl/berkshire-gesteunde-nubank-voegt-ada-near-en-atom-toe-aan-crypto-aanbod/
