Disclaimer: This article is a press release and Newsbit is not responsible for the content, accuracy or completeness of the information provided. This article does not constitute financial advice. Investing in cryptocurrencies or pre-sales involves significant risks, including the risk of losing your entire investment. Always do your own research before making any investment decisions.
The well-known sleep brand Hypnia is getting a new name. From now on, the brand will continue under the name Slome. For consumers, little will change in the product range and service: it is a rebranding, not a change in direction. According to the company, the mattresses, customer service and warranties remain at the same quality level. The name change is intended as a next step in the positioning of the brand on the Dutch and European markets.
New name, familiar products
Hypnia has built up fame in recent years with mattresses and sleeping products sold online. That formula remains unchanged. Only the brand name and visual appearance change. Slome therefore becomes the new name under which the same product lines are offered. For consumers who are already familiar with Hypnia, it is mainly an update to take into account when looking for information or products. Anyone who previously searched for Hypnia will now encounter Slome in web shops, advertisements and communications. The range remains recognisably structured, with mattresses and accessories that focus on comfort, support and pressure distribution.
Rebranding as a strategic step
A name change is more common for growing brands. Companies choose this, for example, to be able to operate more internationally, to better connect with their target group or to simplify their brand identity. In this case, Slome is presented as a name that better fits the brand experience around rest and sleep. According to the available information, there will be no changes to the core values of the brand. The focus remains on sleeping comfort, sleep trials and direct online sales. Existing guarantees and trial periods also continue to apply under the new name. For current customers, this means that current agreements and service conditions continue as usual.
What does this mean for existing customers?
If you already have a Hypnia product at home, you don’t have to do anything. Orders, warranties and customer service remain valid and accessible, only under the new Slome brand name. Contact channels and support also remain available. The rebranding does not affect previously completed purchases. However, it may initially cause some confusion among consumers who specifically search for Hypnia. That is why it is clearly stated in communications that Slome is the successor brand name. This should make it easy for customers to find the right provider.
What should you pay attention to as a consumer?
When changing your name, it is especially important to check whether you are with the official provider. Pay attention to consistent branding, clear company information and transparent terms and conditions. Because Slome is the direct continuation of Hypnia, the product descriptions and specifications also remain largely in line with what customers were used to. For new buyers, little changes in the purchasing process. Anyone looking for a Slome product goes through the same steps as before: compare online, order, test at home and use the trial period.
The transition from Hypnia to Slome should mainly be seen as a brand update. This is not a new company, but the same organization with a different name. The quality, service and product philosophy remain the same, while the brand identity is renewed. For consumers it simply comes down to: those who previously looked at Hypnia should now go to Slome, with the same expectations in terms of comfort and support.
Disclaimer: This article is a press release and Newsbit is not responsible for the content, accuracy or completeness of the information provided. This article does not constitute financial advice. Investing in cryptocurrencies or pre-sales involves significant risks, including the risk of losing your entire investment. Always do your own research before making any investment decisions.
Source: https://newsbit.nl/persberichten/slaapmerk-hypnia-gaat-door-als-slome-dezelfde-kwaliteit-andere-naam/
