Brazil was elected the best adventure tourism destination in the world, according to the portal US News & World Report. The 2024 list, prepared in partnership with Wharton School from the University of Pennsylvania, is based on a global survey of nearly 17,000 people.
Respondents evaluated 89 countries in 10 subcategories, such as quality of life, climate change, business, cultural influence, adventure, among others. Brazil came in first place as an adventure destination, beating countries such as Italy, Greece, Spain and Thailand.
Second Marcelo Freixopresident of Embratur, this recognition reinforces the importance of adventure tourism in the country’s reconstruction process. He highlighted that Brazil has once again gained international recognition and that adventure tourism also promotes a sustainable and safe economic activity.
Currently, Brazil has 44 technical standards ABNT for adventure tourism, 19 of which are international. The country has 20 companies certified by ISO in the sector, and five international adventure tourism standards are based on Brazilian standards.
Last year, Embratur signed two Technical Cooperation Agreements: one with Brazilian Association of Ecotourism and Adventure Tourism Companies (Abeta) to strengthen Brazilian ecotourism internationally, and another with the Change Collective!to promote responsible tourism products and experiences.
Other categories
In addition to its prominence in adventure tourism, Brazil also appears in good positions in other subcategories of the ranking:
- 11th place in cultural influence (fashion and entertainment)
- 12th in economic changes
- 12th in heritage (appreciation of history and culture).
With information from Embratur – Brazilian Agency for International Tourism Promotion*
Source: https://www.ocafezinho.com/2024/09/13/brasil-conquista-titulo-de-melhor-pais-para-turismo-de-aventura/
