technology: January 2008 Archives

Mac users have 'different' brains

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Psychologists claim users of Apple Mac computers have a distinct mindset that predetermines their responses to and interpretations of situations.

A study of 7,500 people found that Mac users are more liberal, less modest, and more assured of their own superiority than the population at large.

The boffins from Mindset Media say that as such, Mac users are also more likely to seek varied and novel experiences, believing that imagination and intellectual curiosity contribute to a life well lived.


Black is the new black

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Boffins have developed a new shade of black  30 times darker than the current benchmark for the colour.

For years a carbon substance has been kept by the US National Institute of Standards and Technology as the international guide for black, but now scientists have created one so black it absorbs 99.9 percent of light.

Normal black paints, by contrast, only absorbs around 90 percent of light - meaning that most of us can hardly imagine the darkness of the new black.

Shopping trolley tells you what to buy

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A new intelligent shopping trolley which tells you what you should be buying and navigates you around the supermarket so that you can find it, has been launched.

The MediaCart, which was designed with Microsoft, monitors your shopping habits before suggesting items, recipes and providing you with money off vouchers.

It will even act like a Sat-Nav telling you where to go in the store to find the items you are trying to buy.




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