Brits are so desperate to get a suntan that half of them will burn on the first day of their holiday, a survey has revealed.

A study of 2,000 holiday-makers found that 14 per cent of Brits don’t even use sun tan protection on the very first day of their holiday, and 25 per cent use a really low factor.

Asked why they are so desperate to get a tan, 68 per cent of people blame their addiction to the sunshine on the terrible British weather.

Half of people travelling this summer said they will consider their holiday a complete and utter flop if they don’t walk away with a decent tan.

Even those people who start the holiday by religiously applying lotions and potions stop using them by day four if they haven’t achieved a perfect bronzed complexion. 

Earning a big salary is bad for your waistline – with those who pocket £45,000 a year among the unhealthiest wage bracket, it emerged yesterday.

A study of 2,000 Brits found bigger earners are more likely to see their waistline balloon amid a dizzy round of boozy lunches, nights out, take-aways and ready-meals. They are also more likely to smoke and avoid any form of exercise wherever possible.

By contrast the report also found the healthiest people are those earning a modest £16,000 salary, because they lack the funds to binge on booze and dine out.

The study revealed Brits in the £45,000 salary bracket enjoy an average of three boozy lunches at work each month, and sup an alcoholic drink two lunchtimes each week.

Almost one in ten regularly head to a restaurant for an unhealthy meal during their lunch hour, while another 21 per cent tuck into a fat-filled sandwich.

One in three women would rather be overweight than have bad skin, a survey has revealed.

Researchers found one third of females would rather face the prospect of putting on a few pounds than going out in public with spots, wrinkles or dry skin.

The poll of 2,000 women also exposed the top 10 beauty wish list – with good boobs, sparkling white teeth and a year-long tan accompanying good skin.

It also emerged when it comes to ageing, one in five women are more concerned about crow’s feet, furrows and facial creasing than developing middle aged spread or going grey.

The poll also found the average women would like to weigh eight stone nine pounds, be a dress size 10 and be just over five foot five inches tall.

Brit holidaymakers start to miss home four days and 14 hours into their sunshine break, a study has revealed.

Researchers found a yearning for popular television shows, home cooking and the perfect cup of tea leads our thoughts drifting back to Britain.

Drinking tap water without worrying was a huge miss for 40 per cent of the survey, while one fifth missed keeping up with the news.

A dedicated one in ten Brits miss their job while on holiday and even admitted sneaking a call to work while away, to catch up on news or gossip.

Twelve million men are sat at their desks this morning wearing something which was chosen for them by their wife or partner, it has been found.

Researchers have found two thirds of blokes rely on their partners to pick out clothing such as a tie, shirt, shoes or even suit, with many blaming their lack of confidence in the style stakes.

It also emerged half of men were physically ‘dressed’ by the significant other this morning in the shape of a helping hand doing up their tie, or inserting collar stiffeners and cuff links.

A spokesman for StylePilot.com said: "Many men want to be better dressed, but lack style knowledge and confidence.

"That’s why millions of men are relying on other women in their lives – particularly their wives or partners – to help choose what to wear to work so they look good not just at work but for other occasions."

British holidaymakers start to miss home four days and fourteen hours into their sunshine break, a study has discovered.

Researchers found a yearning for popular television shows, home cooking and, crucially, the perfect cup of tea leads our thoughts drifting back to what’s going on in Britain.

Just being able to drink the tap water without worrying was a huge miss for 40 per cent of the survey, while a fifth long for a dose of news from their local paper.

And a dedicated one in ten Brits even misses their job while on holiday and even admits to sneaking a call to work while away.

The key to a perfect night’s sleep is going to bed at exactly 10pm, wearing pyjamas and enjoying a nice cup of tea beforehand, it has been revealed.

A study of 2,000 adults who claim to enjoy a wonderful sleep every single night of the week has highlighted how to achieve a decent slumber.

It shows the events of the evening have an impact on the night ahead – with most people ensuring they have at least two hours and seven minutes ‘down time’ before hitting the sack.

The average person will watch at least an hour and three quarters of television, opting for soap operas or comedy quiz shows.

And when going to bed, Brits have another 20 minutes rest time before finally falling asleep at 10:26pm.

Researchers found dark-haired women are more decisive, better at finding bargains and more likely to find the item they set out to purchase.
 
Blondes on the other hand make rash decisions, end up with clothes they don't like and often buy for the short term rather than 'investing' in clothing that will last.
 
The study, which was commissioned by online market researchers OnePoll, also found brunettes usually spend less on a shopping trip than the average blonde and are far savvier when it comes to the sales.
 
And brunettes are the more decisive of the two, despite taking shorter shopping trips on average than their fair-haired counterparts.
 
The research examined 500 natural brunettes and 500 natural blondes to determine just who can claim to be the queens of retail… though it's not know how thorough the researchers were in fact-checking the natural status.

The dining table is only the fifth most popular place to eat breakfast, a study revealed yesterday.

Despite being the traditional place to start your day, the dining table was beaten by our desks, the sofa and even the commute to work.
 
Researchers found a third of Brits say that they never sit down and eat breakfast at a table and those that do are unlikely to do it at any point other than at the weekend.
 
Instead the study revealed that people were likely to squeeze in brekkie while driving or even while getting dressed or showered.
 
Time emerged as the main factor for Brits who said they were too busy rushing around of a morning to take the time and sit down and eat properly.

Did you get a Valentines gift yesterday? If so consider yourself lucky, because a third of people in relationships have called it quits on gifts this year.

A recent study has revealed the extent some Britons have gone to in order to cut back this year -- with not giving gifts topping the list.

1,445 UK adults -- who have been in relationships for at least 2 years -- were asked questions about their Valentine’s Day gifting intentions.

The main reasons given for not giving gifts this year included, saving money (62%), not seeing each other (11%) and no particular reason (9%).

Slightly worrying was the 8% who said their partner didn't deserve a gift.