marketing: October 2012 Archives


Unsuspecting rail travelers at Antwerp Central station in Belgium were recently challenged to spend a minute as James Bond in a bid to win exclusive tickets for the movie SKYFALL.


After using a Coke Zero machine in the station, travelers were asked via a touchscreen if they wanted to win exclusive tickets to SKYFALL.

Once they had entered their name they were then told they had 70 seconds to get to platform 6. It shouldn't have been too difficult, but organisers had made it harder by introducing obstacles which needed navigating.

As the Bond theme was plays the would-be Bonds had to make their way past men carrying sheets of glass, fruit-stalls falling over, joggers, dogs, and an attractive woman who wanted to stop them

275x250.jpg Visitors to London’s famous Smithfields Meat Market may have got a shock recently, after spotting a butchers which appeared to be selling edible human limbs including hands and feet packaged like cuts of meat.

But Wesker & Son was actually the creation of food artist Sharon Baker who had been commissioned to help promote the launch of computer game Resident Evil 6 and no real human flesh was on sale.

To create the odd cuts, Sharon used Prosciutto and sausage meat to create the effect of internal flesh. For the terrine-based limbs, Sharon has created a delicious pate of chicken and pork mince mixed with cranberries and pistachio.

Sharon created a number of moulds using her own body – hands, feet and arms to form the limbs … which must make looking at this even weirder for her than it is for us.




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