marketing: April 2012 Archives

275x250.jpg Eating competition normally include things like hot dogs or burgers, but a competitive eater in Russia has just won the world's first caviar speed eating contest.

49-year-old Alexander Lavrov munched his way through £3,000 worth of luxury black caviar in just 86 seconds and was the first person to finish their 500 grams of the delicacy.

His prize for munching his way through the expensive fish eggs, 10,000 rubles (£215) -- and even more caviar to take home.

The promotional event was held by a Moscow restaurant called Apartment which is said to have spent two million rubles on the contest.

275x250.jpg Taking inspiration from Willy Wonka, Heston Blumenthal and Damien Hirst the people charged with advertising Jaffa Cakes have created a lick-able lift.

The elevator in a London office block on Great Portland Street was covered with artwork featuring 1,325 lick-able Jaffa Cakes on the walls to give city workers a treat.

The bizarre campaign took food technicians and artists four weeks to plan and is said to have been enjoyed by the 800 staff who work in the building.

Philippa Tilley from McVitie’s Jaffa Cakes, said: "We are all about bringing a bit more fun to life and this was the perfect way to get a little joy straight to stressed out office workers. 

Machines might not be capable of emotions (yet) but that doesn't mean they don't like hug -- this one will even give you a free Coke for a wide-armed squeeze.

The hug for Coke vending machines have been installed across Singapore as part of an 'Open Happiness' campaign.

They feature the words "Hug Me" on the front in the traditional Coca Cola font and when a user squeezes them from both sides they spring into action, delivering an -cold Coca-cola can.

A spokesperson for the stunt said: "The Coca-Cola Hug Machine is a simple idea to spread some happiness. Our strategy is to deliver doses of happiness in an unexpected."

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