marketing: March 2012 Archives

275x250.jpg If you are anything like us, being chased around an abandoned shopping centre by an army of zombies might not sound like your ideal way of spending an afternoon.

But following on from a 'Zombie Boot Camp' which taught zombie-survival skills, it's the latest zombie experience day which has just launched in the UK.

'Zombie Shopping Mall' takes place in a disused and condemned Reading shopping mall where participants shoot zombies in a series of video game-style missions.
 
Participants are put through an intense training regime with a police firearms squad before trying their luck with the undead.

275x250.jpg A theme park has hired an real-life Inuit family to help them test a new 4-D cinema which will be showing Ice Age The 4D Experience.

Bosses at Alton Towers decided that the only way to test their screen (which will feature icy conditions) was to fly in a family from Nunavut, located in northern Canada, to test the effects.

So the Inuit family -- who spent the winter months in sub-zero temperatures of up to -30°C -- made the 96-hour trip to Staffordshire to watch the 3D footage which is brought to life with a variety of special effects designed to chill the audience.

Katherine Duckworth from Alton Towers Resort commented, “We’re thrilled the Inuit family has agreed to trial the new attraction for us. 

275x250.jpg The Uffington White Horse is a prehistoric hill figure said to date back some 3,000 years, the jockey on his back… that's an altogether more modern marketing stunt.

Sightseers to the Oxfordshire hill carving, were this morning were left gobsmacked when they noticed monument had mysteriously acquired a jockey!

Mischievous betting firm Paddy Power had added the lightweight canvas rider to celebrate next week’s Cheltenham Festival.

The covert installation took place over a six hour period under the cover of darkness on Wednesday night and Thursday morning just days ahead of this year’s Cheltenham Festival.




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