marketing: January 2012 Archives
The Musee d'Orsay in Paris, France contains artworks by the likes of Monet, Renoir, Gauguin and Van Gogh… but you'd be forgiven for not noticing them in this video.
That's because this video shows the moment fashion chain Etam pulled a marketing stunt by sending lingerie-clad women there to parade around.
Footage shows the women drop their coats in the middle of the busy gallery and then run towards the exit as bemused art-lovers watch on.
And while one or two men seem to have enjoyed the impromptu striptease, Musee d'Orsay less so -- their lawyers are making a formal complaint to Etam.
While we don't like to be impressed by adverts, sometimes we can't help it. And given our fondness for funny CCTV footage this was always going to be one of those times.
Now we don't want to spoil it too much for you, but the plot of the viral LG advert is that a smart crook almost pulls of an amazing theft from an electronics store.
So far more than 1.5 million people have watched his daring crime on Youtube and most have been impressed, if not by the crime but by the advert.