marketing: September 2011 Archives

275x250.jpg Movie bosses at Warner Bros have come up with a interesting way to market the Steven Soderberdh film Contagian -- a living bacteria-based billboard advert.

The 'viral marketing' seems an apt fit for the film which follows the rapid progress of a lethal airborne virus that kills within days, though is still decidedly gross.

Scientists were recruited to create the two specially made Petri dishes and a range of specially grown coloured bacteria which was installed in an abandoned shop window in Toronto.

Over a period of five days mouldy movie advert -- made from bacteria including penicillin, mould and pigmented bacteria -- then grew into the bizarre billboard.




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