marketing: August 2011 Archives

275x250.jpg More than 14,000 sun worshippers hoping to get a have have tried to order a new "miracle" tanning cream -- without realising it's a spoof from a skin cancer charity.

The tan-seekers were apparently convinced by the Sunny-3 website which claimed the cream could "triple the power of the sun".

It was also said that using Sunny 3 meant people could sunbath at night and there was even a fake news report about "night tanning" parties on light summer evenings.

And in the week the site has been live, 250,000 people have seen it and 14,000 have tried to order the £7.99 cream. However, rather than a tan they instead receive an email warning them about skin cancer.

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