marketing: March 2011 Archives


When you think about adverts selling houses, it's probably dubious estate agent clichés like "delightfully bijou" and misleading photos, which spring to mind.


Well that's all about to change the moment you click play on this video and witness the way an Australian firm markets houses, complete with a lingerie model and armed commandos.

Estate agents NEO Property say they prefer to sell houses by creating viral adverts which feature gratuitously sexy close-ups of breasts and action shots… oh yeah, and the house.

This particular one shows a woman being held hostage wearing just her underwear and phoning for help and then describing the house as armed commandos are dispatched to save her. Foxtons it is not.




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