marketing: October 2010 Archives

275x250.jpgYes he's a fictional character used to sell car insurance, but that doesn't look like it will stop Aleksandr Orlov’s new ‘autobiography’ from becoming a best seller.

A book telling the 'life story' of the world's most famous meerkat looks set to become a hit after making it into Amazon's Top 100 pre-orders.

As a result the £9.99 publication is nows being tipped to become a Christmas best-seller with some book experts saying it could perform better than ones by Tony Blair or Jamie Oliver.

The blurb says the book tells the "full story of his ancestor's Journey of Courageousness from the Kalahari to Russia, the low-down on his life as entrepreneur and founder of comparethemeerkat.com and his love of grubs and cravats."

Sounds riveting, if you like reading about characters created by advertising men… personally we're holding out for the memoirs of the GoCompare opera singer.




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