marketing: June 2010 Archives

275x250.jpgA slide has been installed in place of stairs at a Berlin subway to give fun-loving commuters a 'fast lane' to their train.

Unfortunately this isn't new German public transport policy but a marketing stunt by Volkswagen.

Their "Fun Theory" team set up the giant red slide next to the escalators inside Alexanderplatz station - much to the confusion of bemused travellers.

They then stood back and watched to see how many people chose to use it rather than the traditional stairs of escalator.

Volkswagen say the scheme shows how people will voluntarily change their behaviour for the better if offered a fun way of doing it. Admit it, you would too.




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