DAFTAS: January 2012 Archives

275x250.jpg Breaking a world record can involve a lifetime of training, practice and dedication… which is all well and good if you are doing something worthwhile. But chances are that wouldn’t win you a DAFTAS Award.

WINNER: Chanel Tapper had got the competition licked in the DAFTAS category of odd record breaker -- because she has a massive 9.75cm long tongue. That means the 21-year-old student from California has a tongue twice as long as average and the equivalent length of an iPhone. (NewsLite)


RUNNER-UP:  Stunt driver Tanner Foust this year set a world record by jumping 332 feet in an off-road truck. After reaching 104mph the 37-year-old movie stuntman launched into the air in the Hot Wheels inspired stunt.(Daily Mail


It's always impressive to see professional sports people on the top of their game. Of course they are always more likely to win a DAFTAS award if they are having a nightmare.

WINNER: Not only did Sergio Ramos win the Spanish cup with Real Madrid in 2011 -- but he also won the DAFTA for weird sports story after dropping the national cup from the top of a double-decker bus while celebrating the win. (Guardian)


RUNNER-UP: Cristiano Ronaldo giving a fan a shirt is nothing unusual. But giving a fan a shirt after whacking a ball at his face and leaving him with a bloody and possibly broken nose, well that's good enough for us. (Asylum)


The best PR stunts from 2011 (DAFTAS)


We think the best examples of PR are the ones which not only sell cars or get people to change mobile phone network, but also entertain people by making the news as they’re doing so.

WINNER: Just before the Royal Wedding, T-Mobile decided to give us a glimpse into what they thought could happen on the big day and hired a hosts of royal lookalikes to perform a Royal Wedding Dance which went onto be seen by more than 25 million times. (YouTube)

RUNNER-UP: Marketing bosses for the Steven Soderberdh film Contagian Bacteria ad gives new meaning to viral marketing when they created a  living bacteria-based billboard advert which was installed in an abandoned shop window in Toronto. (NewsLite)





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