Average boobs increase three sizes in two years

275x250.jpg Britain’s average busts have grown by three sizes in just two years, research has found, with the best selling bra size has going up from a 34B in 2010 to a 34DD in 2012.

Ladies living in the North, Midlands and Ireland are the ones contributing to this trend, whilst ladies in the South and Scotland have grown by a more modest two sizes.

And in Wales the average bra size is now a whopping E cup. But don't get too excited, experts say they can explain the uplifting news.

The increase is being attributed to women following role models such as Dita Von Teese, Kim Kardashian and Nigella Lawson and embrace their breasts.

An astonishing 78% of women surveyed by Debenhams - which conducted the study - admit to previously squeezing into a bra that was a smaller size than they should be wearing.
Debenhams’ head of lingerie buying and design, Sharon Webb commented: “Sales suggest that breasts are bigger and better than ever before”.

An attention-grabbing 70% of bra sales in Debenhams stores across the UK this year have been for padded and push up bras compared to 36% in 2010, suggesting that women are now proud to show off what they’ve got.

"Confidence is changing the shape of the nation. Fit is of paramount importance, a great fitting bra makes you look incredible on the outside and feel fabulous on the inside," continues Webb.

“If women want a bit of enhancement then they can invest in a simple padded or push up bra and see instant results by the fasten of a clasp - no expensive surgery required."

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