Lick-able lift covered with 1,325 Jaffa Cakes

275x250.jpg Taking inspiration from Willy Wonka, Heston Blumenthal and Damien Hirst the people charged with advertising Jaffa Cakes have created a lick-able lift.

The elevator in a London office block on Great Portland Street was covered with artwork featuring 1,325 lick-able Jaffa Cakes on the walls to give city workers a treat.

The bizarre campaign took food technicians and artists four weeks to plan and is said to have been enjoyed by the 800 staff who work in the building.

Philippa Tilley from McVitie’s Jaffa Cakes, said: "We are all about bringing a bit more fun to life and this was the perfect way to get a little joy straight to stressed out office workers. 
275x250.jpg "We hope the lifts raise a smile, give people a taste for Jaffa Cakes and encourages them to go and buy a pack for the office."

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