Britons are so cynical they turn down genuine free cash offer
The typical Brit is so cynical they will turn down a genuine offer free cash, it's been found… by people who tried to give away money on the street.
Customer Loyalty firm Ice sent out a group of people to busy bus stations wearing a sandwich board that read "Ask me to pay your bus fare and I will."
And it was a genuine offer, but commuters in Newcastle, Medway, Manchester, Perth and Leicester didn't trust the offer -- which ran during morning rush hour each day for a week -- and kept clear.
In fact the people struggle to give away free money to the extent that just 38 people in total across the country accepted the offer.
Jude Thorne, CEO of Ice, commented on the research: "Our experiment shows that as a nation, we simply don't accept the notion of genuine bargains, discounts and offers with no catch, despite admitting that difficult times are forcing us to seek them out actively."