Bacteria ad gives new meaning to viral marketing

275x250.jpg Movie bosses at Warner Bros have come up with a interesting way to market the Steven Soderberdh film Contagian -- a living bacteria-based billboard advert.

The 'viral marketing' seems an apt fit for the film which follows the rapid progress of a lethal airborne virus that kills within days, though is still decidedly gross.

Scientists were recruited to create the two specially made Petri dishes and a range of specially grown coloured bacteria which was installed in an abandoned shop window in Toronto.

Over a period of five days mouldy movie advert -- made from bacteria including penicillin, mould and pigmented bacteria -- then grew into the bizarre billboard.
275x250.jpg Anthony Ganjou of UK natural media company CURB, which was approached by Warner Bros in order to help with the installation and inoculation of the project, said: "Not only did Warner Bros require Bacteria, which grew over a specific time but colours and clearly defined shapes as well.

"Being able to literally create a viral advert was an ideal way to launch CURB in Canada and the reaction has been phenomenal.

"Whilst the project was only ‘living’ for 5 days, the time-lapse video has gained almost 140,000 views in roughly the same time period, proving that natural media can deliver brilliant and lasting results.
 

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