Bum-vertising: Beach volleyball aces sell bum ads

275x250.jpg Britain’s female beach volleyball champions have turned their bottoms into their bottom line with their cheeky new kit design.

That's because the skimpy outfits will now feature advertising on the bikini bottoms and actively encourage fans to take photos of the athletic arses.

As shown off by Zara Dampney, 24, and Shauna Mullin, 26 - Britain’s female beach volleyball champions and currently ranked No 32 in the world - the kit has a Quick Response (QR) code printed on the rear.

Spectators have to point their camera-phone at this matrix barcode and will then be taken to the website of the advertiser Betfair… remember that in case you are caught taking a photo of and athlete's bottom by your wife.
275x250.jpg The kit reveal was held ahead of this week’s test London 2012 beach volleyball tournament at Horse Guards Parade in London where the unique marketing technique will be tested.

Andy Lulham from Betfair comments: "There is huge interest in beach volleyball and we want to ensure that our advertising campaign is seen and remembered by as many sports-fans as possible.  

"As far as we’re aware this is the first time QR codes have been used in in-play sports advertising and what better way to test its effectiveness than by putting them on one of the places that is likely to get photographed the most."

LINKS
Betfair     

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