Honest logos: What firms should really be called

275x250.jpg At first glance they may just look like the logos from some of the biggest brands in the world. But on closer inspection you'll see that these are 'honest logos'.

A graphic designer from Sweden has tinkered with the instantly recognisable logos to make them more descriptive and honest.

So the YouTube logo has seen the words switched for "Cat Videos" while Facebook has become "Procrastination" and Nintendo is now "Nothing To Do".

Personally we don't know whether to be more impressed by the quality of the logos or how accurately Viktor Hertz has summed up some of the brands. Excuse us while we go and update our Procrastination page.
Speaking to Newslite, 28-year-old Hertz said that while it takes a while to come up with the ideas, each logo only takes him a couple of minutes to knock up on his computer.

He said that the logos are not created because he hates the companies, but simply because he wanted to "make a funny point about something".

"I made adbusted logos a long time ago, but now I redefined the concept and wanted to be a bit more serious," he said.

"It's just a couple of silly ideas, and now lots of people seem to have seen them, which is insane.

Asked which one he thought was the most honest, he said: "I guess it's the Calories/Carlsberg one, you can't argue with that (which you can with most of the others).

Viktor Hertz    
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