Famous brands are given a minimalist makeover

275x250.jpg A design firm have re-imagined what a collection of famous brands would look like if they were given a minimalist makeover.

Gone are the garish labels full of brightly coloured images and over complicated text. In their place stunning typography... and very little else.

ANTREPO say the project was a test in simplicity and a comment about the unnecessary use of images, patterns and logos by many global brands.

Brands given the minimalism treatment include Red Bull, Corn Flakes, Nutella and Durex. They would have done the same with Apple… but then the packaging would have disappeared entirely.

275x250.jpg A spokesperson said: "This project is only a design practice for showing minimal feeling of some international samples.

"It is an article about unnecessary items on the global brands, any of them, second or third variations are not new packaging proposals!"

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