World's first cheese billboard revealed in London

275x250.jpg A giant advertising billboard made from 110kg of cheese has been revealed in Covent Garden, London -- bizarrely to promote broadband internet services.

The 5m x 4m cheese sculpture features an image of Speedy Gonzales the cartoon mouse (the only link to cheese we can think of) and the text "Super Speedy Broadband."

Virgin Media say the billboard is made from 10 cheeses and took food artist, Prudence Staite and her 13-strong team eight days to create in a specially chilled studio.

Asked what they made of the advert, some passers-by thought it was 'grate' while others said it 'stinks' adding that the advertising men must be 'crackers'… sorry I camembert any more cheesy puns.
275x250.jpg Prudence, from Gloucestershire, said of her work: "I have been asked to craft many a strange thing in my time, but a cheese billboard certainly takes the biscuit, or should I say cracker!

"It was quite a challenge but I am extremely proud that I have helped Virgin Media bring Speedy Gonzales back to the UK."

For any curious cheese fans out there the types used were; Shropshire Blue, Cheshire, Lancashire, Cheddar (mild, medium and mature), Chilli Cheddar, Double Gloucester, Red Leicester and Wensleydale.

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