A fully working mobile phone which is targeted at children too young to go to school, is set to be launched in the UK.

The £85 phone looks like a cheap colourful toy but works just like any other cellphone.

It features a colour LCD screen and has two big illustrated buttons on the front to directly call mommy or daddy.

Makers say the GlowPhone has built-in games to keep children entertained and will give parents "peace of mind" knowing they can always contact their child.

I'm sorry but where exactly is your four-year-old going on their own that you might need to call them?