Google has launched its first ever TV advert, promoting its web browser Google Chrome.

The ads are currently airing in the US where the company hopes to raise awareness of the browser, which is used by less than two percent of web users.

Designed by an in-house creative team at Google Japan the 30-second video is a stop-motion animation of a tray of toys rearranged to resemble a Chrome browser window.

The clip had been intended as a "fun video" rather than a TV advert traditional advert but bosses decided to air it anyway.

Writing on the Google blog Mike Steib, Director of Google TV Ads said: "We designed a Google TV Ads campaign which we hope will raise awareness of our browser.