Newspapers get tasty with lickable ink
Special inks could soon be used in newspapers which would allow printers to make pages smell and taste of different foods.Makers claim Taste-It Notes - peel-and-taste strips which can be added to a page and dissolve on a readers tongue - could revolutionize newspapers.
US Ink say flavors could be used to match articles or adverts and the ink strips can be made to replicate most smells and tastes.
I always enjoy reading a newspaper while eating breakfast so the idea of a paper that tastes of a bacon sandwich hold obvious appeal.
"Newspaper executives are increasingly interested in innovative solutions," said Jay Minkoff, President and CEO of First Flavor.
"We are extremely excited about the potential of Taste-it Notes and our Peel ‘n Taste flavor strips to engage newspaper readers in flavorful advertising,
"We believe this type of sensory experience helps companies connect to their customers in a completely new and innovative way and drives product trial – and according to research reports conducted by our past clients, it works!"
LINKS
US Ink
First Flavor
"We are extremely excited about the potential of Taste-it Notes and our Peel ‘n Taste flavor strips to engage newspaper readers in flavorful advertising,
"We believe this type of sensory experience helps companies connect to their customers in a completely new and innovative way and drives product trial – and according to research reports conducted by our past clients, it works!"
LINKS
US Ink
First Flavor
