Underwear advert is pants say feminists

This advert is utter pants claim a feminist group which has named it the most degrading ad of the year.

Chiennes de Garde (The Guard Dogs), a French and Swiss feminist association say the Sloggi underwear advert took their annual award because it "promotes pornography and prostitution."

Featuring the slogan 'On Special Offer' the advert shows a woman's bottom bursting through blue paper.

A spokesperson for the group said: "These posters were particularly aggressive, because they were well lit, and the buttocks of woman seemed bursting the screen, offered as if they are wrapped as a gift."

The group also highlighted the most sexist ads of 2008 including ones from Renault and Italian coffee company Lavazza which used a pic of a naked woman on all-fours to sell its coffee.