Popcorn banned in cinema screenings
A cinema chain is to trial 'popcorn free' screenings claiming people are fed up with the movie associated snack.
Picturehouse say popcorn has become a contentious issue for movie-goers who either love the taste or hate the noise it creates.
Now on Tuesdays no-one will be able to take the £4.50 snack in the cinema's 7pm screenings - if successful they cold be rolled out across their whole listing schedule.
Gabriel Swartland, head of media at the Picturehouse Cinema said: "If it's a success, and I've no reason to suspect it won't be, we'll roll it out across all our cinemas and make it a permanent fixture."
Popcorn has for years been popular with cinema chains who can make 90p for every £1 they charge, it also encourages people to drink more.
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