Superdrug to sell make-up for men
A high-street chain is to start selling a range of make-up including eyeliner and mascara aimed at men ... and not just those like Russell Brand.
They 'Guyliner' is thicker than the usual eyeliner and designed for a man-sized grip while 'Manscara' is more subtle than the female version.
The 'Taxi Man' range from Superdrug will go on sale this week and soon be expanded to include a concealer and lip balm.
At £700m annually the male grooming market is a booming industry and predeicted to grow by £120m in the next 12 months.
A spokesman for the store said the products had been developed because of a trend for men to borrow from their partners.
"It's about subtle make-up rather than wanting to create the drag queen look," they said.
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