Keeping up with the Patels for gadget buys
It is not the Joneses you need to keep up with anymore, the Patels have become the UKs biggest spenders on gadgets.A recent survey has found people with the surname Patel are most likely to own must-have gadgets like an iPhone, a PlayStation 3 and the latest HD camcorder.
The 'research' by an online electrical retailer saw them analyze 12 months sales figures seeing what people with different surnames bought and comparing this with the number of them in the UK.
Pixmania found Patels who had shopped with them spent an average of £2,315.40 on the latest digital goods, with Wilsons and Hugheses coming second and third.
Joneses trailed in at 16th behind the Browns, Taylors and Smiths.
"Keeping up with the Joneses is a well-known phrase but Patels and Wilsons beat the Joneses hands down," Pixmania.com said.
"The Patels will settle only for an iPod. Other groups are much more likely to opt for a cheaper mp3 player.
"The Patels will often buy a Nintendo Wii and a PlayStation 3 but other families are more likely to fork out for just one of them," it added.
LINKS
Pixmania
"The Patels will settle only for an iPod. Other groups are much more likely to opt for a cheaper mp3 player.
"The Patels will often buy a Nintendo Wii and a PlayStation 3 but other families are more likely to fork out for just one of them," it added.
LINKS
Pixmania
