Hug a hoodie - make them glow

200x190.jpgDavid Cameron may have said hug a hoodie - but a designer has gone one step further by making a special jacket for being hugged.

It may look like the sort of dark hoodie you would see worn by dangerous street gangs, but makers Studio 5050 say the £50 top is worn as a show of affection.

The 'Embrace Me' hoodie even contains sparkling lights on the back which ares switched on when wearers are hugged.

Rather than appeal to Britain's lawless teenagers the fitted dark-blue canvas hoodie, which is being sold online, it targeted at couples wanting to display their love for each other.
The hoodie - bought in pairs -  works by  ‘plugging into’ another matching jacket’s power source - a removable battery which can be recharged using a USB socket on a computer.

The connection is made through the unique patterns on the front made of conductive fabric and acts like a "switch" so that when wearers hug each other this switches on seven white LEDs on the back of the jacket in the pattern of the big-dipper.

A sound of a heart beat is also played through a tiny speaker as the embrace continues

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