Shopping trolley tells you what to buy

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A new intelligent shopping trolley which tells you what you should be buying and navigates you around the supermarket so that you can find it, has been launched.

The MediaCart, which was designed with Microsoft, monitors your shopping habits before suggesting items, recipes and providing you with money off vouchers.

It will even act like a Sat-Nav telling you where to go in the store to find the items you are trying to buy.

The trolley which is currently in use at American Wakefern stores uses information from your loyalty card to provide suggestions and tailor advertising which is played on a LCD screen in the front of the basket.

Microsoft will provide the video ad serving but stress that all information on loyalty cards remains private and anonymous.
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